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The television soccer presenter did not even flinch as he talked about Newcastle United’s “horror” 5-1 defeat to Birmingham City in the English FA Cup competition, the country’s most prestigious knockout tournament.

Earlier that day, I was reading in the local Malaysian newspapers about the “horror” of a woman’s ordeal as she watched her house being swept away by floods that killed scores and left thousands homeless in the southern part of the country.

Horror. Same word, contrasting situations.

I’ve been guilty of this early in my career, probably more than once, having written about sports for most of my journalism life.

Once after covering a football (soccer) match, I described a 2-0 loss as a “disaster” for the team concerned. A learned colleague pointed out: “If that’s a disaster, what are you going to write when they lose 3-0?”

He got me thinking. What he should have said was: “This is sport. A team losing is not a disaster. Loss of life and destruction of property … that’s a disaster.”

Indeed, our sports desk once received a memo from the editor-in-chief banning the use of the word “horror”.

The memo read something like this: “When 90-odd people die in a stadium, that is a ‘horror’, not when Sheffield Wednesday (an English football team) lose a match.”

Still, sports journalists continue to get away with “murder” when it comes to what happens on and off the field.

You still read and hear about “horror” result, a “disastrous” goal or a “catastrophic” loss.

On a planet where floods, hurricanes, tornadoes, tsunamis, militants, terrorists, armies and the like are causing true death and destruction, you’d think sports journalists would take the time to step back a bit and put their world into perspective.

My advice to journalists and writers is to, as always, choose words carefully, especially in sports writing.

If a team suffers a heavy loss, all you need to do is write “ABC United lost 5-0″. Let your readers decide if such a result is “disastrous” or simply “a bad defeat”.

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This is a huge FRAP for me. Why do so many women drive around in the oversized SUV’s, the Tahoe, Excursion, Escalade, and even the H2. These cars are too big for you! Stick to the small to medium size vehicles. Don’t tell me it’s because you need a car that seats seven because every time I see you driving, you are by yourself. Just because your husband bought you that overpriced, oversized vehicle does not mean you own the road and can talk on your phone when you cannot even judge your turning radius because your big Chanel sunglasses take up your whole face. In my opinion, you are more dangerous than New York City cab drivers. You do not pay attention when you drive, you certainly cannot park because you take up two spaces at a time and you do not pay attention to what is behind you when you back up even though the sensor is telling you…uh..hello??? You are going to hit that shopping cart!! You all claim you buy the vehicle for its safety but then you completely ignore the safety laws when you drive. Do you think you are protected by a steel barrier and cannot get hurt? (Never mind that, do you care if you hurt somebody else out there)?

What is wrong with driving a sensible vehicle? There should be special licensing requirements for women to drive SUV’s because they are clearly struggling to drive them. These vehicles require more strength to operate because there is more vehicle to maneuver. I am not condemning women drivers…not yet anyway, I am just condemning your choice of transportation. Not only are you already a danger on the road in these vehicles but why do you have to talk on the phone while you areattempting to operate one. Can’t the gossip wait until you get home? You do not pay attention and you cut people off like you’re so entitled. Like the rules of the road do not apply to you.

Another aggravating thing about you is that you park in undesignated parking spaces; fire zones, handicap spots, expectant mother parking spaces,…”Oh, I’ll just be a minute!” In addition, you drive way too fast in those parking lots. They are not thru streets, they are PARKING LOTS! Actually, you drive too fast pretty much everywhere I see you; residential areas, mall parking structures, freeways, school parking lots. What makes your time more valuable than mine? What could be so important that you cannot adhere to the speed limits. (Your nail lady will wait for you don’t worry). As I said, I am not opposed to women drivers as long as they drive sensibly, like anyone else is expected to do. However, for some reason when you buy these SUV’s you leave the lot with a complimentary lobotomy.

tf(2006)

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So what really is a resource box? Well, it’s a short bio of the author you find at the bottom of an article. It usually includes the name of the author, their expertise, and a link to their website. Here’s why a resource box is so important to your success. For example, let’s assume you write up an article on internet marketing. At the bottom of your article in the resource box, you insert the url of your site, urging readers to click through to your site for further info.

Because of your little bio, many readers who find your article interesting, click on the link and visit your site. Once there, they may either sign up for your ezine, click on one of your Adsense ads, or maybe even buy one of your products! And all because of your resource box!

Ok, now that you know the benefit of including a bio in your article, you need to be able to create a powerful one that’ll entice visitors to click-through to your site. In order to do this effectively, first think about your USP (unique sales proposition). For instance, if your traffic exchange site is the only kind out there that offers a service exclusively for blogs, go ahead and mention it.

Eg:
www.nameofsite.com is the only traffic exchange out there that caters exclusively for blogs.

Next, you might want to create an irresistibly free offer to further entice your readers to visit your website.

Eg: Join FREE and get a fabulous, one-of-a-kind pack of internet marketing goodies!

Another good tip is to use targeted keywords that are related to your site. Readers will then immediately know what’s in store for them when they click on the link to your site.

This way, your resource box will easily be able to help drive a ton of targeted traffic to your site.

So never ever underestimate the awesome power of your resource box. Sure, it may be somewhat small in size, but it does provide substantial and significant aid in driving a swarm of traffic to your website. Remember, a boring and unexciting bio is not going to produce results. Your copy needs to be creative and compelling. I just can’t stress this enough!

The next time you’ve got to write out your resource box, keep the above tips in mind and you won’t go wrong! Good Luck!

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