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Search Results for: essay on international marketing

Buy an essay on International Marketing: Standardisation vs. Adaptation in a Global Market

Introduction   The concept of brand is a much broader than the concept of product. The essence of brand is seen only in the conditions of entering a particular market and refers not only to directly product features, but also … Continue reading

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International marketing strategies essay

Maintaining an environment that supports innovation is critical for future business growth. Innovation can be centralized, or decentralized and driven locally. Organizations with a centralized strategy are just about as likely as those with a decentralized approach to regard it … Continue reading

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Buy an essay on Mondelez International Inc.

Executive Summary Final stage of strategic analysis includes identification of the generic strategy pursued by the target company, identification of strategic choices performed by the company and analysis of the alignment between generic strategy, strategic choices and SWOT variables. The … Continue reading

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Custom essay on Standardisation vs. Adaptation

The topic of global marketing has become especially popular after the release of Ted Levitt’s book “The Globalization of Markets” in 1983, the main idea of which was to claim that the people living on our planet have more similarities … Continue reading

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Buy an essay on McDonald’s Inc.

Potential opportunities: The company is able to adapt to different cultural contexts and is open to new innovations; The company is able to conduct different researches in order to use green energy resources; McDonald’s has the opportunity to create the … Continue reading

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