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Research paper on Does Media Shape our Political World? How, Why, and to What Extended.

Posted on May 1st, 2014 by essay

It is known that media is a powerful tool in our political world. Media is considered to be the main source of information that is used to inform people about politics. Today media is one of the social institutions that guarantee freedom of speech and expression.  Media has its “power to set the agenda” or, in other words, to define the most important topics in politics for discussion. 1 That is why the effect of media in our political world is that different politicians and political parties have to take actions in response to the media that has always had the power of the agenda. It means that today media promotes not only politics in our country, but also it […]

How International Non-Proliferation Organization Can Improve Outreach with Local Media (Netherlands)

Posted on July 27th, 2012 by essay

Table of contents: Abstract Introduction The problem of weapon proliferation in the modern world and in Netherlands The mission and objectives of the non-proliferation organization The mission of the non-proliferation organization Diplomatic methods of the prevention of weapon proliferation The policy in relation to countries contributing to proliferation of weapon The role of developed countries in the prevention of weapon proliferation The importance of outreaching with local media The strategies of outreaching with local media The legitimating of the non-proliferation organization in local media The propagating of the non-proliferation organization in local media The use of new communication technologies Conclusion Works cited   1.     Abstract The problem of the weapon proliferation often remains unnoticed in the modern society, especially in […]

Effective Advertisement: Print vs. Electronic Media essay paper

Posted on June 16th, 2012 by essay

Abstract This research paper examined which mass media, printed or electronic ones, can represent brand image more effectively. Brands were introduced through mass media advertising to increase the reputation and value of a particular manufacturer. An identified advertised brand often meant safety and quality and led to popularity. The advertisements in both media have utilized various devices to illustrate the brand image better. The advertisements have their own features, and lure customers to buy the products or service. Print advertisement is the simpler form; however, it can show customers the detailed information on brands through characters, photographs, and logos. Electronic advertisement is multifunctional; it gives consumers a deep impression about a product by using images and sounds, and enchants consumers. […]

Difficulties of Regulation of the Separation of Media Content and Advertising essay

Posted on April 1st, 2012 by essay

Advertising merged with media content has rapidly developed from a new marketing tactics to the key marketing strategy on global scale. The reason for this was a constant search for marketers promoting brands, the constant search for more effective methods to establish an emotional connection with consumers. The development of product placement in America and Asia is associated with the fact that the format of an integrated advertising has more opportunities than traditional advertising constrained by legislative restrictions. In Europe, the amount of such advertising is growing more slowly because of strict rules of its placement. In most countries, advertising integrated into media content is prohibited, but taking into account new trends of merging content with advertising it is difficult […]

The Influence of Media on International Relations Essay

Posted on March 26th, 2012 by essay

The Influence of Media on International Relations Today, mass media play an extremely important role in the life of the modern society. As the matter of fact, the role of the mass media in the life of people has increased consistently because they have become available to people en masse and people are constantly vulnerable to the impact of mass media. In such a situation, mass media have become a powerful tool with the help of which the public opinion can be shaped and conditioned. Therefore, the impact of mass media on people occurs at the level of consciousness because they perceive information from mass media and shape their views and opinions on the ground of the information they receive […]