Start your press release with a great headline that will convince the media to read further. “The headline of a press release has one job and one job only,” according to press release guru Paul Hartunian. “The only job of a press release headline is to force the reporter to keep reading. The headline has no other job. Don’t force your press release headline to do anything more than force the reporter to keep reading. That’s a big enough job!”

In press releases, headlines are critical. They’re the first, and often the only, thing the media reads. If your headline doesn’t immediately grab the reader’s attention, your release usually won’t be read.

To seize the media’s attention, link your headlines to:

1) Money,

2) Sex,

3) Health,

4) Controversy.

Remember to grab the media by looking at and reacting to what is in the news! The media does not care about you or your book.They care about how good an interview you are, how you react to something that is going on now- and they want you to help their audience and or readers-

Do your homework! Read magazines, newspapers every day- and watch several TV shows every day- including Today, GMA and CBS Early Show. Couldn’t hurt to watch Oprah too!

Make sure that you know everything you can about the reporter before you speak to him or her. Read all that they have written- do a google search- know where there went to school… Be prepared!