There’s a difference between an article writer, an SEO writer and also a blog writer. Some writers have the capability of alternating their styles to suit the requirements of the clients. Ideally, you should use different writers for your articles, SEO content and blog but this is not the rule of thumb and I wouldn’t rule out the possibility of ever hiring a content writer who can write for all of the above.
For a start, I’ll explain a little about what is required from the writer for each of them
Article writers are required to write for a wide range of people who are interested in the topic that they are supposed to write on. Article writers usually write for newspaper columns or magazines. Hence, the article writer needs to, usually, find topics and delve into it more deeply than other types of writers.
Essentially, SEO writers are supposed to write for the search engines. But because the search algorithm for many major search engines have changed over time, an SEO writer needs to write for the search engines the readers. Search engines like google.com forces SEO writers to write proper and informative articles instead of stringing senseless words and keywords together to make content that doesn’t make sense at all to the readers, much less enticing.
Blog writers is a new bunch of writers who are usually hired to write content for blogs. Because these writers are usually hired to write for a particular company or industry, they have to consistently search for information relating to the business of the website and keep their eyes and ears open for interesting news. Blog writers are usually people who are either hired to write from the office of the client or online freelance writers who deliver articles on a daily basis.
As you can see, what is required from each type of writer is different, hence, it can be quite difficult to find and hire a freelance writer who can fit all the bills above…to get personal with the readers, to keep themselves in the loop with search engines and also to understand the nature of your business and company.
But like I said, I wouldn’t rule out the possibility of ever finding and hiring a freelance writer who can do all. My advice would be for you to give the freelance writer a chance to write a few articles for you for your website and blog; then you can gauge whether the writer is suitable or not. Thread cautiously especially if you want to hire a writer online. Do as much homework as you can on the freelance writer before you hire the writer.