Sales letter writing is not my favorite thing to do online – but I have had to learn how to do it. You see, I cannot afford to pay $5000 for a sales letter – and I didn’t want to have lousy sales letters – so I had to learn.

Now, if you have seen some of my sales letters, you know that I am not the best.

But my average sales page converts at around 5% – and I think that is pretty good.

This article is not going to do justice to learning to write a sales letter – I have read hundreds of pages and many sales letters, and even bought Yanik’s sales letter product – and I am still learning.

But this will give you the basics.

But before I get into that, let me tell you this – download the big books on writing sales letters. Start reading sales letters. Start writing out sales letters from the experts. Just practice. Write your own sales letter. It won’t be the best – but the second one should be better – and the only way you can get to the better 2nd one is if you write the first one.

And you need to test everything you do. More on that in another article, perhaps (I do not like writing about testing – it is so hard to explain).

So how do you write a sales letter for the web?

1) Write an exciting headline

2) Write some exciting copy, starting with a story illustrating a problem – then follow by indicating how your product solves the problem.

3) Create a long bullet list of benefits – benefits, not features -

4) End with a powerful guarantee.

5) Add an order button – then a PS.

That’s about all, folks.

By the way, how do I generate the bulk of my traffic to my sales pages? Ultimately, by writing and submitting articles like this (article marketing).