The Hotel Escargo has a considerable potential for the successful business development. At the same time, the hotel faces considerable problems concerning the improvement of its business performance due to the substantial improvement of the quality management. At first glance the hotel provides a set of services that customers may found in any hotel. On the other hand, such set of services is apparently insufficient for the successful business development of the hotel. Instead, the Hotel Escargo should focus on the provision of its customers with services of the high quality to reach the high level of the customer satisfaction and, therefore, the successful marketing performance of the hotel because the customer satisfaction contributes to the improvement of the marketing performance of the company.
In actuality, overriding quality issues in the Hotel Escargo raises a number of problems. First of all the hotel should focus on the reduction of the check-in time. Obviously, today, many customers face a problem of receiving effective check-in services. Often, customers have to spend a lot of time before they pass the check in procedure. Therefore, customers are wasting their time, while the hotel is deteriorating its public image because customers grow dissatisfied with the quality of services they receive in the hotel. The check-in time is very important for customers because they expect to receive check-in services fast and to get access to their suits. Therefore, the Hotel Escargo should minimize the time clients spend on check-in services.
The optimization of the room service is another challenge the Hotel Escargo should cope with. To put it more precisely, the hotel should development of effective room service is very important for the customer satisfaction. In this regard, the hotel should develop its just in time management to deliver room services fast and in time. Therefore, the hotel can reach the high level of the customer satisfaction and improve its marketing performance consistently.
The improvement of the customer relations management is crucial for the successful marketing performance of the hotel. The hotel should develop a long-run strategy that focuses on the attraction of customers to the hotel’s services. In this regard, the hotel should offer diverse services that may be attractive for different customer groups. In such a way, the Hotel of Escargo can attract new customers and gain considerable benefits from the customer loyalty.
Before introducing any changes, the hotel should focus on the training of employees. The high qualification of employees will improve the quality of services delivered to customers. In this regard, the hotel may need to introduce training programs involving employees of the hotel. Well-trained employees will be able to provide services of the high quality to increase the customer satisfaction.
The quality management can help the Hotel Escargo to make a breakthrough in its business development because the company can take the lead due to the high level of the customer satisfaction. The high level of the customer satisfaction is possible on the condition of the effective marketing performance of the hotel due to the high quality of services delivered by employees of the hotel to customers.
Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the Hotel Escargo has a considerable potential in terms of its marketing development but the hotel has to develop the customer loyalty to reach a tremendous marketing success.