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Posted on April 24th, 2014, by

Executive summary

Today, the increase of immigration in Canada raises the problem of the provision of newly arrived immigrants with training and English courses because the language competence is crucial for their successful integration in the Canadian society. At the same time, many immigrants are willing to have English training courses before they arrive to Canada, right from their homes. In such a context, the provision of actual and potential immigrants with training courses is very important, but the contemporary education industry fails to provide them with ample opportunities to have English training courses. Hence, the English language school created for training individuals in Canada as well as overseas can help to tackle the problem of the poor language competence for many immigrants and other individuals eager to learn English. The English language school will be based in Vancouver, British Columbia, Canada, and will provide English training courses for domestic students as well as for international students, including overseas students. The English language school will develop distant learning to reach the international customer group so that students will not need to leave their homes to learn English. The school will provide them with video streaming courses that will help them to learn English fast and effectively. Students will be reach the language proficiency just from their homes that will attract a large number of students to the English language school and bring the tremendous success to the business.

General company description

The company will operate in the education industry and provide English training courses for domestic and international students. The English language school will provide English training courses online via video streaming. Services of the company will be available to students internationally. In such a way, the company will preserve the authenticity of education and its high quality because educators from Canada will provide educational services internationally, while students will have an opportunity to communicate with their educators directly via internet. The English language school will be located in Vancouver, British Columbia, Canada. The target customer group of the English language school will consist of immigrants or individuals willing to immigrate to Canada mainly, as well as other students, who are interested in the study of English and reaching language proficiency in relatively short time.

The mission of the company is to bring English proficiency to students internationally, to increase the popularity of English worldwide, and to bring Canadian culture closer to students worldwide. The English language school will provide its services online and the company will use the full potential of internet and modern telecommunication services to get closer to its target customers.

The vision of the company is the development of business internationally and provision of educational services of the high quality, through the employment of well-qualified professionals and use of advanced technologies that can facilitate the communication between educators and students and increase the overall effectiveness of English language courses provided by the school.

The major objectives of the English language school are the provision of educational services of the high quality; the attraction of domestic students, who are interested in studying English, who need to improve their language skills or reach language proficiency; the attraction of international students, who are interested in the language training and who are eager to learn more about Canadian culture; the development of international cooperation with other educational institutions to expand the market of the company and to attract more students.

Therefore, the company will be based in Vancouver, British Columbia, Canada but the company will provide its educational services internationally using video streaming and internet to reach its students. The company will provide English training courses for students, who will pay for the training and reach the language proficiency or any desirable level in their language competence. Students will be able to learn English, regardless of their current level of the language competence.

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