1 What is your vision of the company’s development?
2 What strategies would you suggest to improve the marketing performance of the company?
3 What human resource management strategies could you suggest to improve the strategic development of the organization?
4 What key areas need consistent improvements in the organization?
5 What changes would you make to enhance human resource management in the company?
6 What is your vision of the future development of the company?
7 What professionals would you suggest to the position of the executive director? Why?
8 What alternative professionals would you suggest to the position of the executive director? Why?
9 Why do you think professionals you have suggested meet the marketing strategy and vision of the company?
10 Name at least three weaknesses of your professionals at the position of the executive director?
The CEO should focus on the effective communication and dialogue between the executive director of research and development and the executi9ve director of sales department. They should have an opportunity to communicate with each other directly, while the CEO will perform the role of mediator between the two executive directors. Therefore, the CEO should use the effective communication technique that helps to maintain the effective communication between the two directors. To meet this goal, the CEO should conduct regular meetings with both executive directors and encourage their communication and interaction with each other. For instance, the CEO should suggest them to work on common problem and suggest solutions which could help to tackle this problem. In the course of the mutual work both executive directors will learn how to communicate with each other effectively. The mutual work unites people and helps them to understand each other better. Therefore, the two executive directors can understand each other better, when they work on common problems. For instance, the CEO can set the problem of boosting sales through the introduction of innovations. In such a way, the executive director of research and development department will have to communicate and interact closely with the executive director of sales department. Otherwise, she would be unable to understand customers’ needs. Hence, the research and development department will not be able to introduce innovations that can boost sales.
Furthermore, meetings involving the CEO and the two executive directors should be regular. For instance, at the beginning of the workday, they meet each other and discuss current problems and attempts to find plausible solutions. At the same time, the CEO has to organize the meeting, where the dispute between the two executive directors should stop. The crucial meeting should include the careful preparation of the CEO and two executive directors. They should be aware of the fact that the future strategy of the company will be defined on the crucial meeting. The CEO should make both executive directors think about alternatives to their suggestions and recommendations. As they see alternatives and reveal possible drawbacks and weaknesses of their choices, the two executive directors will pay more attention to the opinion of each other. As all views are presented, the CEO and the two executive directors should discuss alternatives and elaborate the plausible solution all together. For instance, the company can carry on working in hospitals with doctors and medical staff and, simultaneously, the company can conduct its research and development activities.
The analysis of the performance of the company and each department will define how effective they are.