Communication is an essential element of social life and human society cannot exist without communication.
Otherwise, people would live in a complete isolation, while the lack of communication in the contemporary world can lead to considerable psychological problems. In such a context, the importance of the effective communication can hardly be underestimated. At the same time, it is not an easy task to develop an effective communication because often people are unable to adequately convey their messages to each other that leads to the lack of mutual understanding and miscomprehension in the process of communication.
In fact, the process of communication is very complicated and in order to communicate effectively it is necessary to understand the essence of this process and its basic principles. First of all, it should be said that the process of communication inevitably involves a sender of information or message, a receiver of information or message, and the message proper. In order to convey the message, a sender gets an idea of the message, i.e. what a person actually wants to say to another person or people, than he or she words in the message, i.e. transforms his or her ideas into a verbal form, and conveys the message through saying it to another person, a receiver of the message. The receiver, in his or her turn, hears the message, interprets and evaluates it.
At first glance, the process is simple and, therefore, there should not be any problems with effective communication.
However, in the process of the mediation of the information or messages serious problems may arise. In this respect, it should be said that the problem can appear just at the beginning stages of the process of communication. For instance, an individual can have an idea or message to send to a receiver of the information, but he or she cannot adequately or properly word in the message. As a result, what a person actually says and what he or she has intended to say can differ consistently. In such a situation, a receiver of the message cannot fully understand the original idea of the sender of the information. Moreover, while receiving the information, the receiver of the message interprets and evaluate the information he or she hears in his or her own way. In other words, the interpretation of the information made by the receiver of the message can differ from the intentions of the sender of the information. In such a way, in the result of such problems the process of communication becomes ineffective and incomprehensible.
To avoid these traps of verbal communication, it is necessary to avoid complicated phrases and textual structures, which could deteriorate the adequate perception of the message by the receiver of the information. Furthermore, it is important to make the receiver of the information conscious of the context and background of the message the sender wants to convey because the connotation of the message can vary consistently depending on the context or background information. Finally, the process of communication is a two-side process that means that it is not enough to convey the message from the sender to the receiver. In contrast, the process of communication implies the involvement of both the sender and the receiver and the latter should not only perceive the information from the sender but respond adequately on the information received. The adequate response of the receiver of the message can be viewed as a marker of the effectiveness of communication.