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Posted on March 17th, 2013, by

CEO should be properly rewarded and evaluated from ethical standards corresponding to his experience, skills, and success. The evaluation of the CEO’s work should be just and according to the situation. Ethics is extremely important in the life of the CEO.
To begin with, it should be noted that Chief Executive Officer (CEO) determines the overall business strategy, decision-makers at the highest level, performs representational duties. In fact, this position largely depends on the structure of a particular company. Therefore, it can be designated as the first person in the company, and only one of its directors performs some specific duties. The CEO evaluation is the primary and most formal process the Board has for measuring CEO performance. Regularly measuring performance is important because the Board delegates responsibility for day to day management of the business to the CEO, according to CEO evaluation (2010).
Executive Director, also known as an executive officer, CEO, is principal executive officer or by the acronym CEO (chief executive officer) is the highest authority responsible for management and administrative leadership in an organization or institution.
Although for the small firms it is common to have the post of president and CEO vested in the same person, it is not always this way, being the president who heads the corporate governance (general strategies) and the Executive Director Administration company (the operational phase of the strategies), according to CEO ethics (2011).
In large companies, the Executive Director may have a number of directors to each company’s responsibilities, such as COO, CFO and Chief Information Officer.
The term chief executive officer (literal translation: chief executive officer or senior officer) or CEO acronym, helps to designate the person with the highest responsibility of an organization or corporation. Due to the increasing globalization, the term CEO is starting to be used in Anglo-Saxon countries, in companies by technology.
It can be translated as manager because this term has a broader sense, including all those who have or are involved in policy and / or supervisors in a company (as the morning shift supervisor of a local fast food an international chain), whereas when using the term CEO refers specifically to the person of greater authority within the daily management of a company. It also could perhaps be translated as general manager, but even that title has wider connotations.
As a fact, the CEO assumes different loads. It provides public relations with shareholders, institutions and the press. It facilitates communication between the steering committee and the various parts in contact with this committee: the other editors, such as directors of subsidiaries that are not members of management, board of directors when there is one, the representatives staff and strategic partners, such as major customers. He leads the design and implementation of operations in all technical areas and all business areas, for example, production and marketing. He manages the finances in deciding on investments, the amount of debt and cost reductions. He decides on the changes in staffing. CEO has his ethical understanding and has to implement it.

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