In actuality, the supply chain management and inventory management affects consistently the performance of the company and the company needs to maximize the effectiveness of the supply chain management and inventory management to improve its performance consistently. On the other hand, the introduction of changes in the supply chain management and inventory management affect consistently functioning of the company and may need substantial changes to be introduced within the company. Therefore, the company should come prepared to changes but, if it completes the changes successfully, the company can improve its market performance and position in the market.
In actuality, the company has a substantial potential for the further growth. In this regard, the company needs to focus on the improvement of its supply chain management. In fact, the company should become more independent of suppliers and conduct effective policies regardless of the position of suppliers. What is meant here is the fact that the company should just protect itself from suppliers and their attempts to maximize their benefits at the cost of the company. In this respect, it is possible to recommend the company to use local suppliers that will decrease costs of the company. To put it more precisely, the company will not need to invest substantial funds into the development of its supply management for it will use local suppliers. Therefore, suppliers will save costs on the delivery of products and services to the company and the company will have to pay lower price to suppliers.
In addition, the company should use several suppliers capable to substitute each other, if necessary. In fact, several suppliers will compete with each other and substitute each other keeping the price affordable. Therefore, the company will be able to improve its position in the market through the enhancement of its supply because the costs spent by the company on supply will decrease and suppliers will be unable to set their price to the company, while the competition between suppliers will be high.
However, changes in the supply chain management are not enough for the successful marketing development of the company. In this regard, the company should focus on its inventory management, which is currently far from perfect. In this regard, it is possible to provide several recommendations, which can enhance the inventory management. First of all, the company should apply the just-in-time management, which can save costs, minimize the stock, and deliver products and services fast and in-time. In such a way, the company will need to focus on the development of the just-in-time management to decrease stocking of its products and parts that will save costs of the company. At the same time, the use of just-in-time management needs the accurate and coordinated work of all units of the company and its suppliers. In this regard, the company should use information technologies and telecommunication system to improve communication within the company as well as between the company and its suppliers and between the company and its customers.
In addition, the company should enhance control through the introduction of the automation of the control system. In fact, the automation of the control system will protect the company from the risk of errors and malfunction in the course of manufacturing and delivery of products and services to its customers.
Thus, the company should implement the aforementioned recommendations to improve its marketing performance.
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