Today, the delivery of products and services to customers is extremely important because the satisfaction of customers’ needs and wants is possible only through the fast and proper delivery of products and services to them. On the other hand, the production process may be quite complicating and challenging for the delivery of products and services to customers. In such a situation, companies have to choose the most efficient rule to deliver products and services to customers. In this respect, it is possible to refer to the case of Hi-Ho Yo-Yo, Inc. which focuses on the production of pads. In fact, the company should choose the First Come, First Served rule to maximize the effectiveness of its performance, increase its sale rates and attract more customers.
In fact, the choice of the first come, first served rule is reasonable because the company has a very tight schedule to manufacture the pads. Therefore, the company has to deliver as much products as possible to customers and in possibly shorter time. At the same time, the FCFS rule increases the competition between customers as well as employees. Employees can earn bonuses, if they deliver products of the high quality in time to customers, whereas customers can enjoy buying products fast without any delays. If they can buy just when they make order they naturally return to the company to make new, more purchases.
In actuality, the rise in competition will stimulate the better and more effective work of employees to meet needs of customers. Employees working in the company will grow confident of the importance of their performance and, if they receive bonuses for sales, they will increase their revenues and will be motivated to work harder and better to increase sale rates. At the same time, the competition will stimulate customers to make orders faster. Customers will enjoy the fast delivery of the products and they will make orders over and over again.
In fact, the fast delivery of products and services to customers can increase consistently the customer satisfaction. Customers can save time on buying products from Hi-Ho Yo-Yo, Inc. The high customer satisfaction for the FCFS rule is fair and comprehensible to customers and prevents the risk of error being made by employees. Hence, the low risk of delays, for customers will not need to wait till the company deliver its products to other customers but they can count on buying the product just as they come to the company.
The company can enhance the FCFS rule using information technologies and providing customers with the possibility to make orders online. In fact, the use of information technologies can stimulate customers to make orders from the company because the online orders are simple and easy to make. Therefore, customers can get the full information about the product before ordering it and receive the product as soon as possible just after making the order. However, the use of information technologies will need the company to provide the effective and in-time shipping, but its benefits will outweigh its costs.
Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the FCFS rule is the most efficient in case of Hi-Ho Yo-Yo, Inc. This rule will help the company to reach the target customer group, top increase sales and customer satisfaction.
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