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Posted on March 10th, 2013, by

In the current essay I will describe the international company Starbucks. Starbucks is an American company to sell coffee and coffee house chain of the same name. Management Company is the Starbucks Corporation. Starbucks is the largest coffee company in the world, with a network of more than 17 thousand stores in 50 countries, including more than 11 thousand in the U.S., more than a thousand in Canada, and more than 700 in the UK (March 2011). Starbucks sells coffee and other hot and cold drinks, coffee, hot and cold sandwiches, pastries, snacks, and items such as mugs and glasses. The company’s headquarters is in Seattle, Washington, according to Starbucks news (2011). It can be said that Starbucks Corporation remains a leader in the coffee industry and each day it has more and more perspectives to become successful in the area, attracting customers from new countries and distributing its business.

The history of Starbucks Corporation

It should be noted that in 1971, English teacher Jerry Baldwin, history teacher Zev Sigle and writer Gordon Bowker formed in 1350 dollars, took another 5000 and opened a shop selling coffee beans in Seattle, Washington. Shop was named after the character of the novel Herman Melville’s Moby- Dick – the first assistant to Captain Ahab, the logo – a stylized image of a siren, according to Starbucks Corporation (2011). In 1987, Starbucks stores have been sold for $ 4 million to Howard Schultz, the owner of a network of coffee houses Il Giornale (in the past employee of Starbucks). Their coffee, he renamed the Starbucks, a company – in Starbucks Corporation. In 1988 the company began trading in the mail and released its first product catalog, through which established a supply store in 33 different states. In 1996, Japan opened its first coffee house Starbucks outside the U.S, according to Howard Schultz (1999). In 1990 Starbucks opened a new store every workday, keeping the same rate until the beginning of the 2000s. Today, the most well-known American corporation Starbucks is going to raise the price of espresso and coffee, and coffee beans with the logo of Starbucks. It should be noted that Starbucks it’s the world’s largest chain of coffee shops, very popular in the U.S. Now the price of coffee beans has reached its highest level since 1997, CEO Howard Schultz said that only extreme necessity compelled them to take this step. The main competitor of coffee houses Starbucks McDonald’s Corp, which already sells coffee at a lower price, is not going to raise prices in the near future, according to 9 Things You Didn’t Know About Starbucks (2010).

The chart shows the net income, cash from operations, FCF and revenues of the corporation. It can be said that the company Starbucks is still more popular, and its profit for one quarter was 207.9 million dollars in 2010. Such income also affects the price of the shares of the company, which now stand at 27 cents. Last year the figure was much lower – 20 cents per share. Thus, total revenue rise of the coffee was by 8.7% or 2.61 billion U.S. dollars. The company owns about 17,000 retail outlets worldwide. As the professional traders analyze stock sentiment Department Trading Academy Masterforex-V, coffee futures contract since July of this year rose almost 1.5 times. Signs of the end of the movement, according to the method of analysis of Department of exchange sentiments are not observed. Against the background – the weakness, the rollback can drill down to the level of 176.6, when returning to a level of 194.8 and its penetration in next goal – 204, when it gets more ambitious – 215. The first Starbucks coffee shop located outside the United States, opened in Tokyo in 1996. It followed another location in the city of Leeds, UK. In 1998, through the acquisition of Seattle Coffee Company UK chain that had 60 coffee shops in the UK, the merger took place, changing the name to Starbucks, the company expanded its activities internationally, according to Howard Schultz (1999). In April 2003, Starbucks bought other companies in the area extending 6,400 local and in 2006 the company negotiated with Diedrich Coffee to acquire their premises and shops, according to Starbucks Corporation (2010). The chairman of Starbucks, Howard Schultz, has talked about the tension that exists in the company due to its rapid spread and the collective desire to act as a small business. In February 2007, Starbucks had already spread over 7.521 local worldwide: 6.010 of them in the United States and 1.511 in other countries. The company also has joint ventures and licensing 5.647, 3.391 of them in the United States and 2.256 in other countries. This makes a total (February 2007) of 13.168 around the world.

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