Nowadays, an increasing impact on the image and reputation of the organization has occupied its social position.
Evaluating its activities, the community not only examines the operational and financial performance, but also how the organization conducts its activities, takes care of its own employees, as far as its activities in the interest of other market participants, residents of the territories of its presence, as well as society as a whole.
The concept of social responsibility
There are many reasons that social responsibility should be given special attention. First of all, it is important to note that the increasing globalization, consolidation and growing influence of business organizations intensify the competition in the market and, hence, increase the role of brand and company image. In this case, civic awareness activates, the struggle between companies for highly qualified personnel intensifies.
Social responsibility can be defined as a set of commitments that the organization should implement in order to strengthen the community in which it operates. Organizations have social responsibility in respect of their units, in relation to the environment and prosperity of society as a whole.
Corporate social responsibility is the voluntary contribution of business to society in social, economic and environmental spheres, connected directly to the main business of the company and beyond a statutorily prescribed minimum.
Responsibility is incurred as a result of neglect or lack of attention to the subjects of business requirements and demands of society and is manifested in slowing the labor resource’s reproduction in areas that are a resource base for this type of business.
Experts note that many areas of business activity include certain socially important components. High social responsibility of business encompasses: overall policy, strategy business structure, work organization, process control, procurement, product delivery, sale of goods, services, consumer, marketing tactics of the company, employment relationship of an employer and employees, investor relations, business partners, design, planning production, relationships with government agencies, services, environmental protection, behavior with respect to competing firms.