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Posted on March 14th, 2013, by

It worth to begin with the claim that Unmasking Manly Men is incredibly relevant article that touches the problem of men’s psychological and behavioral stereotypes. The author attracts readers attention with pretty interesting empirical research, which is based on own observations. On the base of learnt experience, one significant and reasonable conclusion is drawn at the end. It will be evaluated further in this paper.

The main idea of analyzed reading dedicated to the influence of stereotypes, which impact not only producing process, but the regular life of workers as well. The author tells about weeks spent on offshore oil rig, which traditionally considered to be the place of macho behavior, masculine strength and technical prowess display. This stereotype has being formed during long years, as the appropriate workplaces are known as incredibly dirty, dangerous and demanding. However, the reading teaches that even in this field serious transformations were carried out. As the result, offshore oil rig industry witnessed refocusing from traditional macho culture to improved producing environment. The last term means that company’s workers are required for mistakes exposing, one another public appreciation, willingness to learn and self-improving motivation. Eventually, all former machos were converted into employees, who are focused on producing safeness and coworkers carrying.
The results of such strategy were not long being in coming. The accidents rate was declined by 84%! Moreover, the producing efficiency also witnessed significant rise. This fact is based on increased number of produced barrels, cost for barrel and up time production. However, at the end the author states that this looking successful refocusing policy has one miss. The point is the workers who became tolerant to expose own weakness and mistakes instead constant muscularity affirming, also felt themselves able to behave in ways that were prohibited by the conventional moral code of macho. According to the writer, this unintended effect in not able to overshadow all benefits of conducted reform.

Talking about the problem, which is set as the center of analyzed reading, the entry article words are best to interpret it What can managers in white-collar firms learn from roughnecks and roustabouts of an offshore oils rigs?. In other words, the writer talks about prospects of wide organizational transformations, to make producing process free from negative influence of behavioral and psychological stereotypes among men. The problem here is the high price of men’s muscularity affirming, which is paid both by individuals and organizations. So called macho syndrome leads to women workers marginalizing and civil and human-rights violations. Moreover, this type of behavior is dangerous for its carriers, as it makes men alienate from their health, feelings and relationships with surrounding people. To deal with this problem, the author proposes to take outside experience of offshore oil rigs and this approach hardly can be criticized. Indeed, most of macho displays take their roots from working environment men are busy in. In this order, the only way out to cope with the problem and to improve business efficiency derivatively is significant producing requirements change. To carry out such needful transformations, several new regulators, perceptions and norms should be implemented. In addition, the system of employee encourage also should be re-directed. Official reappraisal of values will force men to change their priorities from self-improving to proper producing environment keeping. As time passes, this approach will help to deal with bad influence of stereotype, as it were on offshore oil rig company.

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