Wal-Mart is one of the most successful companies and largest retailers in the US. In actuality, the company holds one of the leading positions in the market and expands its market internationally. In this respect, the company focuses on the ongoing expansion of its network internationally and improves company-customer relationships. In such a context, the mission of the company is to maintain the high flow of customers and to offer them products at lower prices to keep them satisfied and loyal to the company. At the same time, the vision of the company is the expansion of its network internationally and the elaboration of effective strategies to reach better marketing performance.
In actuality, the company has already reached a tremendous success but to carry on the marketing development and expansion of markets internationally Wal-Mart needs to increase the effectiveness of employees’ performance and to improve company-customer relationships. At this point, it is worth mentioning the fact that the company is currently facing a number of problems, among which it is possible to single out the growing competition from the part of other companies, especially in international markets. In addition, the company faces substantial problems in regard to the company-customer relationships. In actuality, the company suffers from lawsuits filed by its employees because of discriminatory practices being conducted by the company.
Nevertheless, the company still has substantial potential for the further business development and growth. In this regard, the company has to use the full potential of its strengths to maintain the leading marketing position and to carry on the implementation of its international markets expansion. In such a way, the company can reach positive outcomes in its marketing performance.