Wal-Mart’s Customer Service Perspective. Objectives for Wall-Mart’s Customer Service Perspective
Wal-Mart is one of the largest retailers in the US as well as in the world. At the same time, the company still needs consistent improvements in its customer service perspective to maintain its current competitive position and to improve its position in international markets. In such a way, through the improvement of the customer service perspective the company can improve not only its performance in the US but also prepares the ground for the further, ongoing international market expansion.
Thus, Wal-Mart has to achieve the aforementioned objectives to improve its company-customer relationships and its customer service. In actuality, the customer service plays the crucial role in the business development because the level of customer satisfaction defines, to a significant extent, the number of customers and the position of the company in the market. In such a way, through focus on the aforementioned goals, Wal-Mart can improve its marketing performance consistently and strengthen its position in the market.