Essay on Innovation strategies

According to de Klumbis (2005), hotels must first of all bring ultimate hotel experiences to the clients. As an example the author considers hotels that are entertainment and gambling centers (Disney), boutique hotels, design hotels. It is important to stress, that according to the author, “design and lifestyle are becoming one of the key elements in the evolution of the hotel product”ť. (de Klumbis 2005) As an example can be called unique hotels such as “W Hotels & M Hotels”ť and Sorat Hotels; funky hotels “The Whitelaw”ť and “The Pelican”ť in Miami; Hip hotels such as “the City Club Hotel”ť in New York. (de Klumbis 2005)

Another point of view have Meng-Lei Monica Hua, Jeou-Shyan Horng and Yu-Hua Christine Sun, who claim that knowledge sharing and team culture have an important influence on innovation in the hospitality industry. They start from the idea that the hospitality industry faces increasing competition, and to operate in the industry companies must be able to attract and keep new customers “by satisfying their increasingly sophisticated demands”ť. (Hu et al., 2008)

To meet these new challenges, the emphasis in

the hospitality industry is made on “knowledge sharing”ť,

“teamwork”ť and creation of effective “organizational teams”ť. Members of these teams share their knowledge and experience of how to best satisfy customers’ demands, develop new and more creative products and services, because innovation is closely linked with the process of obtaining and using knowledge, generating ideas. The authors claim that the importance of knowledge management (KM) and knowledge sharing (KS) is proved by many research and empirical studies.

In their article Meng-Lei Monica Hua, Jeou-Shyan Horng and Yu-Hua Christine Sun consider the essence and importance of knowledge sharing and team culture. Then they propose several hypotheses to prove the connection between team culture (TC), knowledge sharing (KS)and service innovation performance (SIP). They conducted a research including 1260 employees in 35 different international tourist hotels, located in Taiwan. As a result they found a positive correlation between the KS-SIP and TC-SIP, that proves that employees, good team work and organizational culture are important factors to achieve high SIP. The main conclusion is that a team culture based on cooperation, organizational support and cohesiveness can stimulate greater KS in organizations, and also motivate individuals in organizations to innovate. (Hu et al., 2008)


In conclusion it is possible to say, that the two articles considered have different approaches to the problem of innovations in tourism and hospitality industry. In the first article “Seeking the ultimate hotel experience”ť by Daniela de Klumbis (2005), it is argued that nowadays new consumers have high demands to hospitality industry, and so hotels must first of all propose “ultimate hotel experiences”ť to the clients to stay competitive. In this regard, innovative ideas about new unique design and unique experiences for customers play the most important role. According to the second article “Hospitality teams: Knowledge sharing and service innovation performance”ť by Hu, M., Horng, H. and Sun. C.Y., team culture and knowledge sharing are important factors of innovation performance, as it stimulates individuals to innovate. Nevertheless, both articles emphasize that the main functions of innovations in the hospitality industry is to satisfy new and unique demands of tourists.

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