- March 11, 2013
- Posted by: essay
- Category: Term paper writing
According to Kotler (2003, p. 9) marketing is a societal process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products and services of value with others. It aims at increasing customer value by raising benefits of the goods and services and reducing the costs associate with them. Strategy is a well thought plan of action to achieve a particular goal. This research includes 5 parts and each of them adds to the report fulfillment. Introductory part provides brief observation of the theme, and explains the purpose of the study. The second part The Economic Environment iPhone Is Developing in is devoted to the description of the marketing segment the product is paced and provides reasons for that choice. Problems and Challenges: SWOT Analysis of Apple iPhone represents precise analysis of the companies developmental perspectives and threats. The following part Discussion of the Current Practices Held by Apple Inc for iPhone Marketing would deal with analysis and finding of the marketing approach introduced by iPhone & represent detailed examination of marketing strategies, implementation and evaluation of them. The Usage of the Adopted Strategy by Apple in the Field of Global Economy Situation is the analysis of global strategy, based on the findings of company analysis and final chapter would be Conclusion dealing with summarizing the report and defining its value.
Table of Contents
ïƒ˜ The Economic Environment iPhone Is Developing
ïƒ˜ Discussion of the Current Practices Held by Apple Inc for iPhone Marketing
ïƒ˜ The Usage of the Adopted Strategy by Apple in the Field of Global Economy Situation
It goes without saying that contemporary market of mobile technologies is one of the most quickly developing in the present day world. This research would examine past present and future development of one of the noticeable figures on this market Apple Inc, which owns iPhone TradeMark. It is one of the most noticeable figure in the market of technical equipment, known for its quick accommodation to the changes of the market and creating suitable and comfortable equipment for their clients: “They didn’t invent the PC, the MP3 player, downloadable music, and certainly not the mobile phone. The Mac, iPod, iTunes and iPhone are all successful because they were late to market and improved on existing designs and functionality. Apple does one thing very well: making complex things easy and elegant.” (Chazin, 2007). The company is placed as worldwide leader in wireless innovation techniques, which revolutionized the mobile technology.
The Economic Environment iPhone Is Developing in.
From the very beginning it should be noted that the development of the Apple is happening within the quite scrutinized economical area. The company operates on the market of mobile techniques and meets the severe competence from such monsters of the development as RIM, Nokia and other significant players. The rush of innovation is probably the first sign of this industry and it is not surprising that in such facilities every company should operate very quickly just to keep their positions. After the successful introducing on the market their iPhone solution, in 2007, Apple has quickly captured the target group of the market. The core groups they are contracting with are business people and the solutions they provide assist them in their business. That makes iPhone device very successful within the businessmen as it provides a number of supporting applications that help them always stay in touch, in particular video call: “iPhone 4 introduces a whole new way of multitasking. Now you can run your favorite third-party apps ”” and switch between them instantly ”” without slowing down the performance of the foreground app or draining the battery unnecessarily. This smarter approach to multitasking is available only in iOS 4.” (Apple Inc., 2011). It goes without saying that absence of direct orientation on the certain target group helped the company to avoid concentration on the development of the particular device. They provide the product that is suitable for the effective businessmen and housewife, ergonomic and attractive. Apple Store suggests a number of effective solutions as for businessmen educators and many other professionals and they took the significant part of the market due their breaking solutions for the business. It goes without saying that it helps to win the company its target market and survive in the severe competence and scrutinized economical situations, when a number of companies could not find effective solution for being efficient