English Writing

Design plays a very important role in the perception of objects of art as well as ordinary things, such as a printed text, by the audience. At the same time, people are often unconscious of the aesthetic value of design, instead, they are more concerned with the practical, functional value of design. In order to better understand the aesthetic value of design and recent trends in design, it is possible to refer to the articles written by M.A. Stanizsevski, “Introduction: Installation Design”, and S. Leslie, “This Typeface is Changing Your Life”.

In the preface, M.A. Stanizcewski focuses the attention of the audience on the fact that installation design is quite unusual and is different from other forms of design[1]. This is why many artists working in the field of installation design turned out to be excluded and forgotten by the audience, which was more interested in more conventional and more comprehensible forms of design.  However, the author argues that such an approach to and view on installation design is unjust since installation design can have a significant aesthetic value[2].

In fact, the aesthetic value of installation design is one of the major concerns of her article “Introduction: Installation Design”. In the article, the author develops the idea that installation design was forgotten in by the modern public and critics[3].  Obviously, she attempts to change the attitude of the audience to the installation design is unjust and, what is more, she believes that the ignorance of the audience, its unwillingness to pay attention to installation design, is provoked by the existing biases and stereotypes which prevent the audience from objective and adequate perception of the installation design[4].

Furthermore, the author argues that exhibitions of the installation design can have a profound meaning and significance which is not obvious at first glance. To put it more precisely, she estimates that exhibitions represent conscious and unconscious subject and they can deal with ideological agendas[5]. In such a way, the author shows that the installation design has can have a profound impact on the perception of the audience at both conscious and unconscious levels.

In order to prove her position, the author uses photographs she made, which she uses to back up her fundamental ideas and concepts developed in the article. Eventually, she arrives to the conclusion that human experience in the world is mediated by the culture and is, in a way, representation[6]. In this respect, the role of the installation design can hardly be underestimated because, according to the author, it proves to have a significant aesthetic value[7].

At the same time, it is not only the installation design that produces a significant impact on human perception, but also typeface. In this respect, Leslie argues that letters are everywhere and people cannot live in the world without letters[8]. In the article, the author reveals the fact that Helvetica is one of the most popular typeface used in the modern world, because of its beauty and positive impact on the audience’ perception. In addition, the author researches other typefaces, such as MTA, and, eventually, arrives to the conclusion that typeface can the shape the perception of what the typeface refers to[9].

Thus, in conclusion, it should be said that design can be very important in the perception of the surrounding world and objects by the audience. Even though people may be ignorant of such influence they are still exposed to it. In this respect, typeface is probably the most widely spread means of impact on the public perception of certain objects or ideas. At the same time, the installation design can also have a considerable aesthetic value. Moreover, it can influence human perception at conscious and unconscious levels.