Fashion Images in Today’s Popular Culture

Vision plays an important role in human life since it is mainly through vision people perceive the information about the surrounding world.

In this respect, it is possible to refer to Berger, who stands on the ground that “it is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it” (Berger, 7). In such a way, our seeing influences our perception of the world and art and it may differ depending on our environment.

In fact, the perception of the popular culture highly depends on seeing since people primarily rely on their vision in their appreciation of art and cultural perception. At the same time, today, the development of visual art increases the impact of vision on the perception of culture even more because visual media shape individual’s views and beliefs. On the other hand, vision highly depends on the environment in which people are since “perspective [which is not a natural but a cultural phenomenon] makes the single eye the centre of the visible world.

Everything converges on to the eye as to the vanishing point of infinity” (Berger, 16). In such a way, people can pay little attention to art and culture, when they are at the workplace, for instance, but they start to reevaluating their views when they get at the Metropolitan Museum because they change their environment. In such a way, it is possible to agree with Berger who states that “what you saw was relative to your position in time and space. It was no longer possible to imagine everything converging on the human eye as on the vanishing point of infinity” (18).

Thus, the perception of culture and art depends on the environment, which can encourage human appreciation of art and in-depth analysis of popular culture, when people are surrounding by works of modern art.

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