Scanning the Environment essay

The Apple Computers Inc. is one of the largest companies operating worldwide. In fact, the company occupies a very strong position in the international market and basically it is one of the leaders of consumer electronics and related software products. In this respect, it should be said that it would be quite difficult to enter the market where the Apple Computers Inc. because the entry barriers are very high and the company has already gained the recognition of customers worldwide and its brand is recognizable in many countries of the world. Nevertheless, it does not necessarily mean that the position of the company that targets to enter this market is absolutely desperate. In order to find possible was of the effective competition with the Apple Computers Inc., it is necessary to conduct the SWOT analysis, which can help reveal major strength, weaknesses, perspectives and potential threats the company is facing.

Speaking about the strengths of the company, it should be pointed out that the company operates worldwide, but, nevertheless, it does not prevent the company from the employment of the highly qualified personnel. This fact is very important because in the contemporary business environment the qualification of the personnel and the potential of its human resources are of a paramount importance. It proves beyond a doubt that the Apple Computers Inc. may use its human resource to accelerate its development because the high qualification of the personnel can stimulate the development of very perspective technologies and devices that could gain a large share of the market.

In addition, it should be said that the company has a significant experience in the electronic and software products.

The experience of the company is also very important because it provides ample opportunities to use the existing system of the production process in the most effective way. At the same time, the company has a substantial material and scientific basis which is creates the basis for the further development of the company.

On the other hand, as any other company, the Apple Computers Inc. has its own weaknesses. In this regard, it should be pointed out that one of the major challenges the company is currently facing is the problem of the quality. In fact, the quality of products of the company is of a paramount importance in the contemporary world because it shapes customers’ perception of the company and its brand. In such a context, the formation of the positive brand image increases the customers’ loyalty, but the latter is impossible without the high quality and reliability of products of the company.

In fact, the company still has large opportunities for the further market expansion. At the present moment the company operates worldwide and international markets are actually open for the further expansion, which is facilitated by the popularity and recognition of the brand by customers. In this regard, even the problems with reliability of its products are not critical as long as the company maintains its positive image.

However, the Apple Computers Inc. should work hard to realize its actual opportunities because the company may face a number of serious threats. Among the most significant threats, it is possible to name the high level of competition. Even though the Apple Computers Inc. is one of the leaders in its industry, the company still has to compete with such a giant as Microsoft as well as a number of minor companies which attempt to enter the market, increasing the competition. In addition, it is necessary to remember about the fact that the electronics and software industry is rapidly progressing and the growing complexity of the structure of the company may slow down its technological development, putting it in a disadvantageous position compared to more flexible companies.

In such a situation, it is possible to recommend a company that attempts to compete with the Apple Computers Inc. to focus on the quality management as one of the main strategies to gain a larger share of the market. It is important to provide customers with products of the higher quality at lower price. The latter is possible due to lower popularity of the brand of the new company compared to the Apple Computers Inc. At the same time, it is impossible to succeed without the introduction of innovations. In fact, introducing of new products may give the new company a strategic advantage over the Apple Computers Inc. Basically, it would be practically impossible to compete with the Apple Computers Inc., if the company uses existing products.

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